Russian Standard Gold

Sector: Alcohol
Activity Type: Off trade sampling and retail.
Provision: Models/Hostesses, Venue Selection and Scheduling

Challenge: To sample the new Gold variant in Fenwicks and Selfridges department stores nationwide.

The activity was aimed at increasing sales in store as a result of communicating brand heritage and production, and showcasing Russian Standard as a premium vodka.

Delivery: The two core female staff who worked across all activity dates were invaluable in communicating the tasting notes and reflecting the premium nature of the brand.

The sampling mechanic was strongly considered in terms of a responsible sampling volume, the look and feel of the staff, stand, collateral and competition mechanic.

The team recorded an average sales uplift of 400%.