Ray-Ban at Sunglasses Hut

Sector: Fashion
Activity Type: Brand awareness / High-street fashion stores
Provision: Brand Ambassadors, Venue Scheduling

Challenge: To create  excitement around the new Sunglasses Hut  Covent Garden store and increase footfall by using the Ray-Ban brand to create a fun and exciting atmosphere that would encourage consumers  to visit the store.  

Delivery: Complementary Ray-Ban transfer tattoos were applied to the general public passing by the store. Balloons and gifts were also being distributed to increase awareness of the new branch and drive footfall to store. 

MASH profiled and selected two Brand Ambassadors for the event that replicated the  Ray-Ban personality to create a fresh and lasting impression of Ray Ban. 

300 tattoos were applied over the two days of activity.

Key Findings:

- Saturday saw sales of £40k.

- One in three consumers entered the stores after they had received a tattoo. 

- 98% of consumers engaged with had heard of Ray Ban.