Total Number of Products Sold 100 (RRP £10,000+)
Number of Engagements 10,000 tattoos
Number of Competition Entries Received 1,000+ videos downloaded
Locations Visited 1
Number of Activity Days 4

MASH worked alongside our agency partner to deliver the Ray Ban rooms at the Isle of Wight Festival. This was the 4th year we implemented the campaign. During the event, the team transferred over 10,000 tattoos and filmed 1,000 videos. In the 72 hours post video upload, 25% of the videos were “emailed to a friend” or uploaded onto Facebook profiles.

We casted a core team of 5 staff to work all the IOW activity days. The brief was for them to be music lovers and certainly not the shy type.