Total Collateral Distributed 70,000
Number of Demonstrations 10,000
Locations Visited 175 TEG's (Asda and Tesco Stores)
Sales Uplift % 25% Voucher Redemption Rate

Following Plenty’s rebrand from Bounty, our challenge was to establish the brand as the leading product in the marketplace by inviting consumers to test the quality whilst being educated by the team and driving sales. The stand’s creative was a kitchen setting where consumers put ‘Plenty to the Test’.