Number of Engagements 2,500 per weekend
Number of Competition Entries Received 10k+
Locations Visited 3 race tracks
Number of Activity Days 6 (over 3 weekends)
Sales Uplift % 1k+ test drives booked as result of the activity

'Project Renesis' was the experiential element of an integrated campaign developed by Billington Cartmell. The activity was designed to test the driving capabilities of Mazda prospects through a series of Special Ops driving experiences created around the country with an ambition to drive additional test drives through the dealerships.

MASH were tasked to provide a team of 5 riggers to assist in preperation and build pre activity and a experienced events team (of 35 staff in total), all with demonstrable automotive experience.