Number of Samples Distributed 121,000 (Average 1,920 p/d)
Locations Visited 63 Stores (Tesco, Asda, Sainsbury's, Morrison's)
Number of Activity Days 63
Sales Uplift % 1150% (on the day) & 327% (1 week later)

Working alongside Sledge MASH were tasked with the distribution of Jordans Country Crisp cereal to consumers at the Tesco, Asda, Sainsbury’s and Morrisons stores, communicating the great taste of Country Crisp through key messages that support the ATL campaign. 

The sampling was supported by in-store staff on aisle and by FSDUs stocked with product to ensure maximum conversion to purchase. This activity involved a complex stand build carried out by the Event Manager, fresh food management and achieving ambitious sampling targets.