Number of Samples Distributed 1m+
Number of Demonstrations 200,000+
Total Number of Products Sold 1m+
Number of Engagements 1m+
Locations Visited 240 (TEG's, City Centres, Events & The London Marathon)
Number of Activity Days 16 weeks

Flora Pro-Activ in association with the Heart Foundation, set out to test the blood pressure and cholesterol of the nation. Our 5 teams worked in conjunction with localized nursing organizations to implement activity through 19 grocery multiples, 16 town centre's, 16 shopping centre's and local events.  Working with the team of 8 nurses per site, the event teams delivered an exceptional experiential offering to the public, testing over 200,000 people and sampling to over 1 million consumers across the 16 weeks of activity.