Number of Samples Distributed 170,000+
Locations Visited 564 (Tesco, Sainsbury's, Asda, Morrison's)
Sales Uplift % Average of 71% (8% Redemption Rate)

Our challenge was to drive penetration through trial and to work within the restrictive in store sampling remit to best deliver an education sampling experience to consumers.  The credibility of our communication and the effectiveness of the education process required both nutritionists and Actimel specialists to assist the in store demonstration staff.

Of the 564 activity days, 373 of these days included a nutritionist or Actimel specialist in attendance to drive the credibility angle of the product.  Local nutritionists were sourced, interviewed and profiled for this activity with all necessary certification being included in the site booking.