Number of Samples Distributed 3 million
Number of Engagements 4.5 million
Locations Visited 300
Number of Activity Days 600

Since 2007, MASH has worked on a number of experiential activities for the nation’s favourite chocolate brand.  Sampling has been at the heart of all of this activity.

Our challenges have ranged from the launch of new Cadbury product lines through the use of experiential activity through to product extension introductions through mass sampling activity both at point of sale through grocery multiples and in retail environments.