Number of Samples Distributed 157,000
Number of Engagements 157,000
Locations Visited 39 Morrisons
Number of Activity Days 156

Working alongside Closer we implemented a campaign promoting Birds Eye core proposition that frozen food is as fresh as ‘fresh food’. The activity aimed to bring to life the above the line campaign by demonstrating to consumers at the front of store, the ease and great taste of cooking from frozen.

The team was structured to include a full time chef and two sous chef’s, delivering a credible interaction for the consumer and ensuring that any nutrition and preparation questions could be comprehensively answered.