Sampling

There is no better way to communicate the benefits
of a new product than by enabling consumers to
sample it. A great sampling activity should look
effortless. Every aspect of an activity must be strictly
controlled and managed. Key considerations include;
ensuring that the brand ambassadors know
'everything' about the product; that your stand is
attractive, enticing, easy to use and durable; that
all accompanying paraphernalia is informative and
helps drive to sale; that promotional uniforms are
vibrant, practical and fit the brand; that venues are
relevant, providing the necessary footfall and target
market audience. We make it look easy.

Roadshows

Roadshows offer us an opportunity to take your
brand direct to your target market and are amongst
the most effective ways to influence coveted
consumer audiences. Focussing on your brand's
core values and identity, we deliver face to face
experience to each and every consumer through
relevant venues as diverse as supermarkets,
exhibitions, sports events and festivals nationwide.
We deliver sensory engagement and true brand
experience right to your consumer.

Exhibitions & Hospitality

Whether you need ushers, door staff, hosts and
hostesses, supervisors or health and hygiene
certified staff, we have the people to fulfil your brief.
We can also provide logistical advice and assistance
or put you in contact with strategic partners to help
you achieve the ambitions you have for your event.

Leafleting

Leafleting is conducted so heavily these days that
it can often be an ignored medium. However, if
conducted in the right way, it is a very cost-effective
means of communication. We advise on leaflet
content, design and production, objective
relevant venues, promotional attire, all logistical
considerations and rules and regulations. Every
activity is followed by a report from us detailing
the success of the promotion and learnings.

Mystery Shopping

Is your drink being served the way it should, are
your products being displayed the way they are
meant to be, are your product promotions being
implemented? Nationwide this can be difficult to
ensure. Mystery shopping is a very important
mechanism for ensuring conformity across your
brand in terms of communication to the public.
Applying the right activity mechanic, taking into
account reporting techniques and data collection
methods and advising on briefing and training of
the staff, ensures the application of the right
activity mechanic.

Merchandising & Auditing

Merchandising ensures message consistency
right through to the shop floor.

Our experienced teams ensure that your product
is on the shelf, is strategically positioned, your
POS is noticeable and that all of your product
promotions are being effectively communicated
to the consumer. We work with tactical partners
to ensure that logistically we can implement any
activity for you, nationwide.

Our staff can also be deployed nationwide to
audit the implementation of new systems or
communication that may have been rolled out.
The quantitative and qualitative data is fed back
to you quickly and concisely in accordance to
your stipulated reporting criteria.

Data Capture

Knowledge of your market ensures competitive
advantage and enables you to keep in touch
with your consumer. Utilising our great staff,
identifying the ideal venue, ensuring that your
questions have 'cut through' and that the method
of entry is appropriate (electronic or hard copy)
all contribute to targeted, informative, revealing
data capture.

Product Demonstration

There is no better way to show consumers the
benefits of your product than by direct demonstration.
Key considerations for product demonstration are
training and venue. We organise briefing days and
advise on the best way to brief our staff. If briefed
properly, your demonstration team will be an extension
of your team, knowledgeable and enthusiastic about
your product. When considering your venue, you
have to consider not only the footfall and demographic,
but the ideal location for congregation, how much
'down time' the consumer might have and whether
the promotional site will complement your activity.

Live Events

We create bespoke events that are impactful,
exciting, interactive and most of all memorable!
Whether you need the inspiration or know what
you want, but just don't know how to do it, we can
help. If it just staff that you are after, we can deliver
against any requirement, hostesses through
to fire-eaters.