Challenge :: The innocent summer fete was one of the success stories of 2007 with the cloudy, rainy summer days clearing for a weekend of fun in the sun at Regents Park.  In addition to the main summer fete, Sledge were tasked to create a touring fete roadshow that would offer new and old consumers the chance to play some traditional fete games with the team and sit back and enjoy innocents lovely smoothies.

Delivery :: Assisting Sledge with the planning and deployment of the activity, we reviewed and shortlisted all of the venues based on suitability, relevance, target audience and footfall.  We recruited and trained a core team of 18 staff, all reflective of the innocent brand and values, to work across all of the events and gigs through the summer implementation.  Once we were live, we managed the implementation of daily activity, movement and collection of stock, booking of regional staff, all accommodation and subsistence, measurement and daily evaluation of the campaign. The activity proved to be an immense success with over 350,000 lovely people enjoying a drink with us and over a million people viewing the activity and the brand.  innocent were so pleased, they even wrote to us...'you've delivered an absolutely brilliant piece of activity - the best innocent has ever seen in fact!'

Activity Type :: City Centre / Music Festivals / Events / Guerilla

Provision :: Management Team / Brand Ambassadors / Office Scheduling & Booking / Vehicle Logistics / National Storage / Accommodation & Subsistence / Measurement & Evaluation