Challenge :: Flora Pro-Activ in association with the Heart Foundation, set out to test the blood pressure and cholesterol of the nation.  Leveraging local press and media to drive awareness, the Test the Nation campaign engaged with and educated consumers on the risks of unchecked cholesterol and blood pressure, offering preventative advise and detailing the benefits of including Flora Pro-Activ as part of a healthy, balanced diet.

Working with the team of 8 nurses per site, the event teams delivered an exceptional experiential offering to the public, testing over 200,000 people and sampling to over 1 million consumers across the 16 weeks of activity.  Kicking off at the London Marathon, the activity garnered huge local support in every region that it visited and added immense value to a predominately elder audience looking for assistance and advise on how to stay healthy.

Delivery :: Our 5 teams worked in conjunction with localised nursing organisations to implement activity through 19 grocery multiples, 16 town centres, 16 shopping centres and local events.  The vast logistics around the movement of over 1 million chilled product samples, the management and destruction of medical waste and the processing of huge streams of sensitive data was a great challenge and one that was successfully met by both the field and office based teams.

Activity Type :: Shopping Centre / Grocery Multiple / City Centre / Events

Provision :: Management Team / Brand Ambassadors / Nursing Provision / Nationwide Storage / Vehicle Logistics / Accommodation & Subsistence / Measurement & Evaluation