Parfum Givenchy

ACTIVITY

Launch of Very Irresistible Givenchy for Men.

OBJECTIVE

Create a brand experience around Very Irresistible Givenchy in a relevant environment to the predominantly male target audience.

DELIVERY

Our team of Very Irresistible Givenchy models visited men and women at their desks, offering them the opportunity to try the fragrance on their skin and enter our on line competition to win a luxury break at the Givenchy Spa in Cannes. Our team visited 50,000 consumers in 8 cities nationwide over a 3-week period, generating huge awareness, sales uplift and increased brand education through the microsite.