- ISMAT Medical School, Kisumu, Western Kenya -

ISMAT provides accessible, high quality, professional education to the deserving young, with continued emphasis on the under privileged and vulnerable. This school is one of only a handful nationwide to base admissions solely on merit, utilizing its parent body OGRA to support those in financial need.

2008
In 2008 MASH sponsored the building of 2 new classrooms at ISMAT – the OGRA funded International School of Medicine and Advanced Technology here in Kisumu.

One of the new rooms is used as a standard classroom, while the other is a computer room.
Shortly after the completion of the building, ISMAT applied to the Kenyan Clinical Offices Council (equivalent of UK GMC) to teach a diploma in clinical medicine (a 3 year course producing clinical officers). At the inspection, which involved the Minister of Health, the COC was so impressed with the resource centre that they offered ISMAT a license to teach a full medical programme.

This made ISMAT the fourth medical school in the entire country and the very first in Kisumu!

2009
In 2009 MASH sponsored the shipping of textbooks to ISMAT, with the idea of steadily building a library at the charity medical school. The books were donated by final year medical students and from medical libraries. Fate shone down again, this time the books arriving just in time for the Clinical Offices Council inspection of the ISMAT facilities. A glowing report followed, and Moi University, (the second largest University in Kenya, signed an agreement to allow ISMAT students to sit their exams with their pupils and issue a joint medical degree.
2010
This year, yet again, MASH stepped up to the plate, sponsoring the shipping of textbooks to Kenya, though in much greater numbers than before. A more coordinated effort than last year has seen a far more successful collection. Currently, sat proudly aboard an enormous hunk of floating metal, a small library is steadily making its way across the seas to Kenya. Hoping to avoid all Somali pirates and arrive in time for the new term!

Thanks to the efforts of all at MASH, a charity medical school in Kenya has been furnished with not only a new classroom and computer room – leading to its licensing as a medical teaching facility, but now a new library for its students, lecturers and researchers!

On behalf of the students and staff of ISMAT and OGRA I would like to thank all of you at MASH for your continued support of this great cause.
Dr Timothy Walker

Russian Standard Vodka is widely recognized in its homeland as a benchmark for excellence, therefore it is little surprise that their team turned to Mash Marketing to provide fantastic hostesses for their recent, exclusive members night.

Look out for the Mash girls at the upcoming Russian Standard Vodka Originals Film Festival, in collaboration with Empire Magazine – which sees truly classic films playing in luxuriously decadent cinemas right across the country – kicking off with a VIP launch night in London on 31st August at the Everyman Cinema in Belsize Park.

Hailing from Colombia and having just recently completed her 3rd year in the field for Mash…we’d like to say a massive well done and thanks for 3 years of dedication and professionalism to Monica Botero.

Monica has completed hundreds of projects for us and never lets us down and always prepares really diligently and thoroughly for every campaign. She is currently knee-deep in her dissertation for her Masters in Marketing – and is focusing her project on Experiential Marketing.

Mashing through the years has clearly inspired her to take her experience to the next level and is hoping to land a graduate role with a top agency soon…

In the meantime, she’s still holding out for that elusive “Salsa Dance” campaign…

Well done Monica from all at Mash Towers.

Partnership underlines every element of the Mash Manifesto.

We are so highly thought of because of the emphasis we put on our relationship with our field staff, affectionately known as ‘Mashers’, and the resource we dedicate to ensuring that our community feels valued, supported and motivated to deliver the very best staffing solution in the UK.

We have built this business on a respect driven manifesto based on the following principles;
> Recruit only the best promotional staff in the market.
> Recruit based on charisma and personality rather than just looks.
> Train and support all staff.
> Reward excellence.
> Do not tolerate average.
> Open, honest communication at all times.
> Remain open and objective, listening to all perspectives.
> Performance manage from brand ambassadors through to event managers.
> Be open to constructive feedback.
> Assist in career development.

Our Senior Brand Champion Christiana Dobbie recently held a 3 day Recruitment Event at the Marriot Hotel in Central Birmingham and the results and quality of new ‘Mashers’ on board has been outstanding.

Whittling down 145 applications to 55 interview slots is hard enough but then ensuring that only the very best succeed and proceed to full Mash Registration is no easy challenge. We are delighted to welcome on board 40 new Mashers in the Midlands who all successfully completed a detailed application on Moogle and were then taken through a series of role plays, interactive learning sessions, fun quizzes, Q&A sessions and of course, the ‘Mash Manifesto’.

As well as all of this, our new Mashers have had to display passion, integrity, charisma and confidence as well as many more  traits from the very first application right through interview and will now carry these key values into the field for Mash.

We deliberately don’t make it easy to get on to the Mash books as we want to ensure we add value to the process from the very first moment you engage with us via Moogle.

Look out for more interview days coming in an area near you soon and remember; “You don’t get a second chance to make a first impression”.

If you want high-energy in your promotion, then you should look no further than Agata Madurowicz. Agata joined Mash in September 2009 and since then has contributed hugely to a number of key campaigns for Mash.

When Agata says she is an ‘energetic and proactive’ employee in her personal statement on Moogle – she really means it and we – along with our many partner brands – feel the benefit of it as her performances over the last 8 months have been outstanding.

Agata happily agrees that working on the Rayban Campaign at the Isle of Wight Festival in June was a Mashing highlight to date….you only need to look at her video on the Mash Fan Page on Facebook to see how much she enjoyed that.

Those are the kinds of jobs out there for top and consistent performing Mashers so get involved and give it your all!

Look out for July’s Masher of the Month coming soon!

We have decided that it isn’t enough to reward our Masher of the Month with the ‘celebrity status’ our blog and facebook give as well as the £100 shopping vouchers…..our new promise to our TOP Monthly Mashers is that they will be our FIRST PORT OF CALL FOR EVERY JOB  in their area for a whole month. They obviously won’t always be free but we want to recognise their outstanding performance by giving them the first opportunity of work for a 1 month period.

First up to walk the Mashing walk of fame….

Rachel Walker joined Mash back in October 2007 and has gone on to deliver campaign after campaign with consummate professionalism and a wonderful smile on the face. Rachel always responds brilliantly to the huge variety of briefs thrown at her and has often accepted ‘last minute changes’ with complete flexibility and positivity.

Rachel is also one of our main ‘npower girls’ and has contributed to the ‘best team yet’ and we’re all looking forward to the remaining 4 Tests from the end of July.

It’s great to have you Mashing Rachel – Well done!

Lords Cricket Ground in London saw the beginning of the Summer 2010 Test Cricket Series last week and not only did England win but Mash Marketing’s npower girls kicked off another great Summer with a fantastic 5 days of activity.

npower are one the UK’s largest investors in sports sponsorship. npower’s unique relationship with the England & Wales Cricket Board ensures that they obtain maximum coverage both at the live game fixtures as well with the televised Test series.

Piers Morgan says hello to our cracking team of npower girls

An integral part of this branding and implementation is the team of ‘npower girls’ that provide a strong visual presence at all the live matches. MASH are the premium supplier of brand ambassadors for all of the npower fixtures and are proud to be in our 3rd year of a fantastic partnership.

npower have also recently announced that they will be taking over from Coca-Cola and sponsoring the Football League from August 2010 until June 2013 which is fantastic news for all concerned and we can’t wait to be supporting them in this exciting new chapter.

The fantastic npower team!

Keep your eyes open for the npower girls at the cricket across the country  this Summer.

Please see the npower website for more details.

Mike Gatting has a tough day at the office...

Ali Ali joined Mash in August 2008 and quickly became a consistently top performer in his first ever year in the field. Highlights include:

o Top performer on Thorntons Sept ’08

o Stepped in last minute and travelled all the way to Kent as last minute replacement for Maddie on Virgin trains

o Didn’t make a fuss when we asked him to dress up in some ridiculous costumes.

o Received the following feedback on his first job in a supervisory role (Aviva): “Many thanks for the merchandising staff you supplied for Crystal Palace – all were fantastic but especially the supervisor Ali Ali. I was very busy running around the large stadium, and Ali kept everyone fully informed and under control – a real credit to your agency!”

o Dressed up as Rochdale FC’s mascot Desmond the Dragon

Our Mashers of the Month also take part in our new charitable initiative we are running here at MASH.  For each Masher of the Month award, we are going to be providing an interest free loan to an entrepreneur in need, on our client’s behalf. The way it works is that we provide an interest free loan of $50 to a low-income entrepreneur somewhere in the world, through our friends over at KIVA. The Masher of the Month chooses who to lend to – whether a baker in Afghanistan, a goat herder in Uganda, a farmer in Peru, a restaurateur in Cambodia, or a tailor in Iraq, and WE provide the loan.

It’s a powerful and sustainable way to empower someone right now to lift themselves out of poverty.

Here’s Ali’s response to the great news…

“Well I am shocked…I didn’t expect it at all. It has been a pleasure working for MASH since I joined, you guys are a great team there..can you send my thanks to the whole team please.

The jobs I have been involed in have been a great laugh, I just try and do my best when booked in.

Its great news that MASH are involed in helping provety.I would like to pick ZAIN AL ABDEEN in Lebanon

http://www.kiva.org/app.php?page=businesses&action=about&id=167507&_tpos=1&_tpg=1

Good work Ali – here’s to a cracking 2010.

We love to showcase our Mashers out there in the field and our latest under the bright lights is the one and only Fiona Ryan.

Fiona came to Mash prominence as part of the very successful Discover Jameson team which delivered ‘one of the best sampling campaigns ever seen in the on-trade industry’.

Fiona will be appearing on ITV1′s THE BILL, this Thursday (14th) at 9pm. She is playing Janine Clark, the guest lead of the episode.

Here’s a link to The Bill’s website where you can view a few clips from the episode;

http://www.thebill.com/casefiles/episodes/item_500125_vo_1_case_held-responsible-.htm#billAnchor

Well done and good luck Fiona!

Mash were out in force at the Annual Field Marketing and Brand Experience Awards at the Marriot Mayfair last night.

We received a ‘highly recommended’ Silver Award once again. We felt we were in with a really strong chance of Gold but no matter, it was still an awesome night and we’re over the moon at the success of this year.

We have delivered over 235 projects this year alone, working with some of the coolest brands on the planet at gigs, festivals and events all over the UK and Europe. We have a lot of work in the pipeline for 2010 already, some of which we will start planning and booking very soon. We’ve also got an awesome new development on the database front and hugely improved interactivity in the new phase of the website.

Lots to come, and lots to celebrate.

Not least our Mashers themselves. Without them nothing would be possible and as if to prove this very point – a team of our girls and guys did us immensely proud at the awards last night effortlessly hosting the guests and presenting the awards – with class and professionalism that only Mash can offer!

Here’s to a fantastic year ahead.