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Posts Tagged ‘Mash’

Promotional stafffing and implementation specialists
 
 
 

Masher of the Month - June 2010

If you want high-energy in your promotion, then you should look no further than Agata Madurowicz. Agata joined Mash in September 2009 and since then has contributed hugely to a number of key campaigns for Mash.

When Agata says she is an ‘energetic and proactive’ employee in her personal statement on Moogle - she really means it and we - along with our many partner brands - feel the benefit of it as her performances over the last 8 months have been outstanding.

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Agata happily agrees that working on the Rayban Campaign at the Isle of Wight Festival in June was a Mashing highlight to date….you only need to look at her video on the Mash Fan Page on Facebook to see how much she enjoyed that.

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Those are the kinds of jobs out there for top and consistent performing Mashers so get involved and give it your all!

Look out for July’s Masher of the Month coming soon!

Masher of the Month - May 2010

We have decided that it isn’t enough to reward our Masher of the Month with the ‘celebrity status’ our blog and facebook give as well as the £100 shopping vouchers…..our new promise to our TOP Monthly Mashers is that they will be our FIRST PORT OF CALL FOR EVERY JOB  in their area for a whole month. They obviously won’t always be free but we want to recognise their outstanding performance by giving them the first opportunity of work for a 1 month period.

First up to walk the Mashing walk of fame….

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Rachel Walker joined Mash back in October 2007 and has gone on to deliver campaign after campaign with consummate professionalism and a wonderful smile on the face. Rachel always responds brilliantly to the huge variety of briefs thrown at her and has often accepted ‘last minute changes’ with complete flexibility and positivity.

Rachel is also one of our main ‘npower girls’ and has contributed to the ‘best team yet’ and we’re all looking forward to the remaining 4 Tests from the end of July.

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It’s great to have you Mashing Rachel - Well done!

Villa Julia - Small Cardboard House

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It’s comforting to know that in these times of tough mortgages and foreclosures, you can always afford one of these stylish cardboard homes by designer Javier Mariscal. At just £155.00, you can buy a few of them, rent them out, and become mayor of your own little town. Now there’s a thought.

15 Ways to Be More Productive

1.

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Skip Meetings
Meetings are a waste of time unless you are closing a deal. There are so many ways to communicate in real time or asynchronously that any meeting you actually sit for should have a duration and set outcome before you agree to go

2.

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Live by the “Two-Pizza” Rule
“Interaction should be constant, not crammed into meetings once a week. You just turn around in your chair and bounce an idea off one of the other 10 people in your office. Keep the floor plan open so people can talk to each other. As the company gets bigger, keep dividing it into smaller and smaller groups. Follow Jeff Bezos’s two-pizza rule: Project teams should be small enough to feed with two pizzas. At lunch, we don’t have meetings unless absolutely necessary. When I used to have meetings, though, this is how I would do it: There would be an agenda distributed before the meeting. Everybody would stand. At the beginning of the meeting, everyone would drink 16 ounces of water. We would discuss everything on the agenda, make all the decisions that needed to be made, and the meeting would be over when the first person had to go to the bathroom.”

3.

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Answer the Phone
“Communication is key. I call the CEO or chairperson of every one of my major clients every day. I like the directness of phone conversations; you don’t miss things the way you do with e-mail. I also carry my cell phone around the building, and my employees do as well. We have a rule: I answer their calls and they answer my calls. Also, cut down on sleep. Why would you sleep when it’s time to live? Sleeping isn’t living. You sleep when you die. I get up at 3:30 every morning and I’m at the gym by 4. Then I ride 25 miles on my bike before breakfast. Being in shape is what gives me energy.”

4.

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Organize Your Daily Interruptions
“My executive assistant, Haley Carroll, e-mails me a daily memo, which I read after I go home every night. It’s in four parts, and the first part is my next day’s schedule. Then comes a list of questions that cropped up during the day — maybe someone wants to know whether I have feedback on the new Hudson Yards Catering logo. She aggregates them so she doesn’t have to interrupt me repeatedly during office hours. I’ll respond to those right away. The third part of the e-mail is FYIs: information I don’t have to act on but might like to know. Maybe my mother called to make a reservation for her neighbor next week at Blue Smoke. Or there might be a change in my schedule. Finally, there is a section of longer-term reminders. I promised to write a blurb for a friend’s book. I want to plan a vacation, so I need to check on my kids’ school schedules. We started the memos only last year, and I don’t know how we managed without them. I care about the details. This way, I don’t worry that I’m missing anything.”

5.

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Always Be Interviewing
“I used to think business was 50 percent having the right people. Now I think it’s 80 percent. The best way to be productive is to have a great team. So I spend more time than most CEOs on human resources. I carry a little notebook with the names of 35 or 40 people in the company, and every week I look at it to make sure I’m in touch with everyone. The top eight or 10 people I’m going to see automatically. But there are always 20 or 30 people who are up-and-comers or one or two levels down, and I wan them to know I’m paying attention. Once a quarter, I go through my list of contacts-a couple of thousand of them-to see if there’s anyone I should be reaching out to about a job. Intensive as all of this is, I ultimately save time, because I can delegate with confidence.”

6.

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Hire for Flexibility
“Zipcar challenged us to think about how we could use a car on an hourly basis instead of a daily basis. I’d like to challenge business people to think about what they would do if they could have talent on demand. Hiring contractors is more cost-efficient than hiring people full-time and less time-consuming than doing it yourself because you can hire an expert for whatever task you need to accomplish.”

7.

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Rank Items on Your To-Do List
“Make the next day’s “to do” list before you leave the office. Rate each item A, B, or C based on its importance, and work on A items first. The productiveness of any meeting depends on the advance thought given the agenda, and you should never leave a meeting without writing a follow-up list with each item assigned to one person. And go outside. All the big ideas are on the outside. You’ll never have a creative idea at your desk.”

8.

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Use E-mail to Document
“When scheduling travel and social activities, I like to communicate plans through e-mail to both family and colleagues to keep an easy record of correspondence rather than relying on a possibly hurried conversation.”

9.

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Use a Wiki to Capture Ideas
“A lot of productivity is capturing ideas. I use a wiki-it’s more valuable than e-mail for running a company-and I have a page for every person with whom I interact frequently.”

10.

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Be Extra-Productive During Off-Hours
“I get almost as much done outside normal office hours as during them. I’ll interview people on Saturdays, late at night, early in the morning. If I’m trying to solve a particularly difficult problem, I’ll come in on the weekend, when there’s less going on, and spend a day focusing on it. I read technology manuals and watch video tutorials late at night. During start-up, I think you have the choice of being productive or having a social life, and I’ve choosen being productive.”

11.

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Shrink Your Mental Deadlines
“If I think something is going to take me an hour, I give myself 40 minutes. By shrinking your mental deadlines, you work faster and with greater focus. I also schedule time every week on my calendar for quiet, concentrated PowerTime where I only work on my most important activities. A “Stop Doing” list is as important as a “To Do” list. A “To Do” list is easy, you just keep adding to it and the more you have on it, the more important you may feel. But “Stop Doing” is more difficult because you have to give up some things.”

12.

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Always Save Time to Exercise
“With the exception of one or two days a year, I work out every single day. Fitting a workout into the work day reduces stress, keeps you healthy, and is great for getting “alone time” to work out business and personal problems. When someone asks for a non work-related meeting, see if they are up for doing the meeting while running or biking together. Work out at lunchtime and then eat at your desk.”

13.

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Schedule Time to Focus on the Big Picture
“For me, a big part of productivity is being agile. I like to leave a lot of blocks in my day open. On an average day, I’m only 50 percent scheduled, though occasionally it gets as high as 80 percent. That’s imperative, because often something comes up out of nowhere. Recently, for example, an important new partner came to the office and unexpectedly brought the CEO. The team came to me and said, “Oh, my God; their CEO came. Do you have a window this afternoon?” I had a window. And at the end of the hour the CEO and I spent together, we’d identified new markets and positioned the company to be a global as well as domestic partner. If I have a free block and nothing presents itself, I catch up on industry reports, self-education, and big-picture thinking. In a packed schedule, those things can get neglected. They shouldn’t be.”

14.

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Avoid Multitasking
“Don’t multitask. Multitasking is something we all do these days. The problem is our brains just aren’t cut out for it. When you multitask, you’re interfering with your brain’s ability to perform at max-capacity. Yes, you can walk and chew gum at the same time. You can fold laundry while talking to a friend on the phone. Clowns can ride a unicycle while juggling brightly colored balls. These are role tasks that don’t demand a lot of brain power. But in most cases, multitasking=lesstasking. When you make those shifts from one context to another, you risk dropping things from your short-term memory. Do one thing at a time, minimize context shifts, maximize brain power!”

15.

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Review Your Productivity at the End of the Day
“The most difficult aspect of being a CEO is you driving your day, and not letting the day drive you. By looking through tasks each morning and resolving to allocate the time to concentrate on the CEO priorities, the actions only the CEO can take to move the company forward, you can keep your eye on moving the company forward. At the end of the day, I always checked whether I had taken action on my top three priorities. If the answer was “no,” I stayed in the office until I made progress on them.”

Masher of the Month :: February 2010

Stephanie McWilliams came on board with Mash during the recruitment and selection process for a top whisky brand sampling campaign at the end of last Summer and she really hasn’t looked back.

Hailing from Belfast - her natural charm and professionalism has seen her build a really solid relationship with fellow Brand Ambassadors, Managers and Clients alike.

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Well done Stephanie - Happy Spending!!

Phil for Haiti!

On Sunday the 7th of March 2010, our own Co-founder Phil took part in the Paris Half-Marathon in aid of the Haiti earthquake.
Phil sprinted alongside 22,000 fellow runners on a 21,097 kilometre race through the streets of Eastern Paris. The weather was not in his favour unfortunately, with cold, wet and windy conditions.

Despite the set backs, Phil ploughed through, starting at the “Esplanade du Château de Vincennes” and finishing at the same point, with a brilliant time of 1 hour 46 minutes.
With our Account Manager Maddie currently taking part in the Big Cycle Challenge in India, we have been provided with inspiration for us all to get involved in the bigger picture.

Well done Phil!

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10 reasons why small businesses should blog

Blogging is almost the grandfather of social media. There are millions of blogs and bloggers worldwide, some read by millions, others by only a few.But, done properly, blogs can be a very important part of social media marketing for small businesses. Here’s why:

Convey your brand personality - even the best websites can be a bit dull. The best way to spice up your site is to include a blog. Here you can be more informal and get across your personality and the personality of your brand.

Demonstrate your knowledge, experience or expertise - blogging is a great way to demonstrate that you know what you are talking about. By going into greater depth on a subject you will engage with your visitors and demonstrate your knowledge

Make your website feel alive and up to date - static business websites can often feel as though they are ignored and are rarely updated. A blog will give regular, dynamic content that is changing on a frequent basis.

Give your customers added value - by blogging regularly, you can give visitors yet another reason to come back and visit your site, especially if you are using RSS or Twitter to send out updates about your recent posts
Help with search engine optimisation - a blog is a great way to build extra visibility with the search engines. Make sure your content is relevant and includes plenty of your popular search keywords.

Give visitors a reason to buy - whilst your website will give visitors lots of information about your products or services, your blog will offer a way for you to demonstrate why they are important or valuable. This could be through tips, guidance or possibly even case studies.

Become a thought leader - by blogging on a regular basis, you will build up a following in your industry and this will improve your recognition and publicity far and beyond your traditional customer base.

Valuable content for other social media channels - with so many social media networks out there, the challenge is often knowing exactly what content to share. Having regular blog posts provides a vast array of new, fresh content that you can tweet or share to your heart’s content!

Show you care - the time and effort that you dedicate to blogging will show to your website visitors that you really care about this business and are happy to go that extra mile

Embrace the blogosphere - blogging isn’t the end of the matter. If you are really going to make a blogging strategy successful, you need to be out there in the blogosphere commenting on other blogs and joining in the conversation. If you do this, your blog will be better known and your traffic will really start to grow
What else is there? What other reasons do you have for why small businesses should blog? Let us know in the comments!

By Social Small Biz on November 29, 2009

Ingredients of Marketing

On the 3rd of February 2010 our own Mash Co-founder Phil Edelston conducted a presentation named the “Ingredients of Marketing Mix”.

He delivered an engaging and inspirational session to a group of thirty ambitious students, all of whom harbour an ambition to become successful entrepreneurs.The presentation was part of a three day course linking in with NACUE - The National Consortium of University Entrepreneurs (www.nacue.com) which took place at the London Metropolitan University. Phil aimed to provide a detailed and practical coaching strategy covering key points such as:

• The background of marketing.
• What a marketing strategy is.
• How to put a strategy together.

Phil prepared by digging back into his own university lectures, using his own knowledge and experience combined to deliver an interactive and productive presentation.
Once the basic points were covered, Phil focused on marketing in today’s society and the accessibility that has been created through the current digital and social media.

As a widely expanding and popular domain, the participants were able to benefit in learning how to use these opportunities to their advantage.

As a successful entrepreneur himself (Phil co-founded Mash - www.mashmarketing.co.uk and Dylan* - www.dylanlondon.com ), Phil’s aim is to empower up and coming entrepreneurs, assisting in fast tracking their goals and provide any knowledge share that can help drive successful marketing initiatives through their businesses.

You can link in with Phil through www.linkedin.com/in/connectphiledelston

The Earth needs our Help!

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Our two co-founders are active members of an organisaton called EO (entrepreneurs organisation - www.eonetwork.org) and often come back to the office with stories of brilliance from commercial and social entrepreneurs from across the globe.  On Tuesday, they went to an EO24 Event to listen to a brilliant entrepreneur called Bill Liao, founder of Xing.com.  Bill is a serial entrepreneur, having taken part in 7 IPO’s in his career and works predominately in philanthropy (http://en.wikipedia.org/wiki/Bill_liao).

Bill’s is currently involved in a building a new organization with resources and partners to reforest 20 Million Square Kilometers of our precious Earth.  To read more about his amazing new business, and to actively participate in helping change the World, visit his website on www.weforest.com and become a fan on facebook. http://www.facebook.com/WeForest?ref=ts

We want to help Bill achieve his goal, and hope that you’ll sign up too.  We can all make a difference.


Masher of the Month :: October 2009

Is none other than the mighty Paul Hanson a.k.a. Frog.

Frog has delivered to the highest level all year round and consistently goes that extra mile for us. Not least when recently he stepped in last minute to help avert a bit of a van and stock crisis at some very unsociable hour on the M6.

It really is appreciated by us all here at Mash and this award is in recognition of someone who truly appreciates the teamwork and partnership focus we need throughout our campaigns.

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Frog informs us that he has already started work on building a trophy cabinet.

We love a confident Masher…