Our thoughts, advice and opinions on the wonderful world at large.

Posts Tagged ‘communication’

Promotional stafffing and implementation specialists
 
 
 

Russian Standard Vodka Girls

Russian Standard Vodka is widely recognized in its homeland as a benchmark for excellence, therefore it is little surprise that their team turned to Mash Marketing to provide fantastic hostesses for their recent, exclusive members night.

018b

023b

031b

Look out for the Mash girls at the upcoming Russian Standard Vodka Originals Film Festival, in collaboration with Empire Magazine - which sees truly classic films playing in luxuriously decadent cinemas right across the country - kicking off with a VIP launch night in London on 31st August at the Everyman Cinema in Belsize Park.

Masher of the Month - July 2010

Hailing from Colombia and having just recently completed her 3rd year in the field for Mash…we’d like to say a massive well done and thanks for 3 years of dedication and professionalism to Monica Botero.

picture1b

Monica has completed hundreds of projects for us and never lets us down and always prepares really diligently and thoroughly for every campaign. She is currently knee-deep in her dissertation for her Masters in Marketing - and is focusing her project on Experiential Marketing.

Mashing through the years has clearly inspired her to take her experience to the next level and is hoping to land a graduate role with a top agency soon…

picture2b

In the meantime, she’s still holding out for that elusive “Salsa Dance” campaign…

Well done Monica from all at Mash Towers.

Only the very best will do…

Partnership underlines every element of the Mash Manifesto.

We are so highly thought of because of the emphasis we put on our relationship with our field staff, affectionately known as ‘Mashers’, and the resource we dedicate to ensuring that our community feels valued, supported and motivated to deliver the very best staffing solution in the UK.

We have built this business on a respect driven manifesto based on the following principles;
> Recruit only the best promotional staff in the market.
> Recruit based on charisma and personality rather than just looks.
> Train and support all staff.
> Reward excellence.
> Do not tolerate average.
> Open, honest communication at all times.
> Remain open and objective, listening to all perspectives.
> Performance manage from brand ambassadors through to event managers.
> Be open to constructive feedback.
> Assist in career development.

Our Senior Brand Champion Christiana Dobbie recently held a 3 day Recruitment Event at the Marriot Hotel in Central Birmingham and the results and quality of new ‘Mashers’ on board has been outstanding.

interview-6b

Whittling down 145 applications to 55 interview slots is hard enough but then ensuring that only the very best succeed and proceed to full Mash Registration is no easy challenge. We are delighted to welcome on board 40 new Mashers in the Midlands who all successfully completed a detailed application on Moogle and were then taken through a series of role plays, interactive learning sessions, fun quizzes, Q&A sessions and of course, the ‘Mash Manifesto’.

interview-1b

As well as all of this, our new Mashers have had to display passion, integrity, charisma and confidence as well as many more  traits from the very first application right through interview and will now carry these key values into the field for Mash.

We deliberately don’t make it easy to get on to the Mash books as we want to ensure we add value to the process from the very first moment you engage with us via Moogle.

Look out for more interview days coming in an area near you soon and remember; “You don’t get a second chance to make a first impression”.

Masher of the Month - June 2010

If you want high-energy in your promotion, then you should look no further than Agata Madurowicz. Agata joined Mash in September 2009 and since then has contributed hugely to a number of key campaigns for Mash.

When Agata says she is an ‘energetic and proactive’ employee in her personal statement on Moogle - she really means it and we - along with our many partner brands - feel the benefit of it as her performances over the last 8 months have been outstanding.

picture1b

Agata happily agrees that working on the Rayban Campaign at the Isle of Wight Festival in June was a Mashing highlight to date….you only need to look at her video on the Mash Fan Page on Facebook to see how much she enjoyed that.

img_0843b

Those are the kinds of jobs out there for top and consistent performing Mashers so get involved and give it your all!

Look out for July’s Masher of the Month coming soon!

Masher of the Month - May 2010

We have decided that it isn’t enough to reward our Masher of the Month with the ‘celebrity status’ our blog and facebook give as well as the £100 shopping vouchers…..our new promise to our TOP Monthly Mashers is that they will be our FIRST PORT OF CALL FOR EVERY JOB  in their area for a whole month. They obviously won’t always be free but we want to recognise their outstanding performance by giving them the first opportunity of work for a 1 month period.

First up to walk the Mashing walk of fame….

rachel-walker

Rachel Walker joined Mash back in October 2007 and has gone on to deliver campaign after campaign with consummate professionalism and a wonderful smile on the face. Rachel always responds brilliantly to the huge variety of briefs thrown at her and has often accepted ‘last minute changes’ with complete flexibility and positivity.

Rachel is also one of our main ‘npower girls’ and has contributed to the ‘best team yet’ and we’re all looking forward to the remaining 4 Tests from the end of July.

img_0392b

It’s great to have you Mashing Rachel - Well done!

Famous faces meet the Mash npower girls at Lords…

Lords Cricket Ground in London saw the beginning of the Summer 2010 Test Cricket Series last week and not only did England win but Mash Marketing’s npower girls kicked off another great Summer with a fantastic 5 days of activity.

npower are one the UK’s largest investors in sports sponsorship. npower’s unique relationship with the England & Wales Cricket Board ensures that they obtain maximum coverage both at the live game fixtures as well with the televised Test series.

Piers Morgan says hello to our cracking team of npower girls

Piers Morgan says hello to our cracking team of npower girls

An integral part of this branding and implementation is the team of ‘npower girls’ that provide a strong visual presence at all the live matches. MASH are the premium supplier of brand ambassadors for all of the npower fixtures and are proud to be in our 3rd year of a fantastic partnership.

npower have also recently announced that they will be taking over from Coca-Cola and sponsoring the Football League from August 2010 until June 2013 which is fantastic news for all concerned and we can’t wait to be supporting them in this exciting new chapter.

img_0392b

The fantastic npower team!

Keep your eyes open for the npower girls at the cricket across the country  this Summer.

Please see the npower website for more details.

Mike Gatting has a tough day at the office...

Mike Gatting has a tough day at the office...

15 Ways to Be More Productive

1.

01_mark_cuban_11

Skip Meetings
Meetings are a waste of time unless you are closing a deal. There are so many ways to communicate in real time or asynchronously that any meeting you actually sit for should have a duration and set outcome before you agree to go

2.

13_caterina_fake1

Live by the “Two-Pizza” Rule
“Interaction should be constant, not crammed into meetings once a week. You just turn around in your chair and bounce an idea off one of the other 10 people in your office. Keep the floor plan open so people can talk to each other. As the company gets bigger, keep dividing it into smaller and smaller groups. Follow Jeff Bezos’s two-pizza rule: Project teams should be small enough to feed with two pizzas. At lunch, we don’t have meetings unless absolutely necessary. When I used to have meetings, though, this is how I would do it: There would be an agenda distributed before the meeting. Everybody would stand. At the beginning of the meeting, everyone would drink 16 ounces of water. We would discuss everything on the agenda, make all the decisions that needed to be made, and the meeting would be over when the first person had to go to the bathroom.”

3.

04_jordan_zimmerman1

Answer the Phone
“Communication is key. I call the CEO or chairperson of every one of my major clients every day. I like the directness of phone conversations; you don’t miss things the way you do with e-mail. I also carry my cell phone around the building, and my employees do as well. We have a rule: I answer their calls and they answer my calls. Also, cut down on sleep. Why would you sleep when it’s time to live? Sleeping isn’t living. You sleep when you die. I get up at 3:30 every morning and I’m at the gym by 4. Then I ride 25 miles on my bike before breakfast. Being in shape is what gives me energy.”

4.

05_danny_meyer

Organize Your Daily Interruptions
“My executive assistant, Haley Carroll, e-mails me a daily memo, which I read after I go home every night. It’s in four parts, and the first part is my next day’s schedule. Then comes a list of questions that cropped up during the day — maybe someone wants to know whether I have feedback on the new Hudson Yards Catering logo. She aggregates them so she doesn’t have to interrupt me repeatedly during office hours. I’ll respond to those right away. The third part of the e-mail is FYIs: information I don’t have to act on but might like to know. Maybe my mother called to make a reservation for her neighbor next week at Blue Smoke. Or there might be a change in my schedule. Finally, there is a section of longer-term reminders. I promised to write a blurb for a friend’s book. I want to plan a vacation, so I need to check on my kids’ school schedules. We started the memos only last year, and I don’t know how we managed without them. I care about the details. This way, I don’t worry that I’m missing anything.”

5.

06_kevin_ryan

Always Be Interviewing
“I used to think business was 50 percent having the right people. Now I think it’s 80 percent. The best way to be productive is to have a great team. So I spend more time than most CEOs on human resources. I carry a little notebook with the names of 35 or 40 people in the company, and every week I look at it to make sure I’m in touch with everyone. The top eight or 10 people I’m going to see automatically. But there are always 20 or 30 people who are up-and-comers or one or two levels down, and I wan them to know I’m paying attention. Once a quarter, I go through my list of contacts-a couple of thousand of them-to see if there’s anyone I should be reaching out to about a job. Intensive as all of this is, I ultimately save time, because I can delegate with confidence.”

6.

02_julie_ruvolo

Hire for Flexibility
“Zipcar challenged us to think about how we could use a car on an hourly basis instead of a daily basis. I’d like to challenge business people to think about what they would do if they could have talent on demand. Hiring contractors is more cost-efficient than hiring people full-time and less time-consuming than doing it yourself because you can hire an expert for whatever task you need to accomplish.”

7.

03_barbara_corcoran

Rank Items on Your To-Do List
“Make the next day’s “to do” list before you leave the office. Rate each item A, B, or C based on its importance, and work on A items first. The productiveness of any meeting depends on the advance thought given the agenda, and you should never leave a meeting without writing a follow-up list with each item assigned to one person. And go outside. All the big ideas are on the outside. You’ll never have a creative idea at your desk.”

8.

07_karl_hoagland

Use E-mail to Document
“When scheduling travel and social activities, I like to communicate plans through e-mail to both family and colleagues to keep an easy record of correspondence rather than relying on a possibly hurried conversation.”

9.

08_garrett_camp

Use a Wiki to Capture Ideas
“A lot of productivity is capturing ideas. I use a wiki-it’s more valuable than e-mail for running a company-and I have a page for every person with whom I interact frequently.”

10.

09_seth_priebatsch

Be Extra-Productive During Off-Hours
“I get almost as much done outside normal office hours as during them. I’ll interview people on Saturdays, late at night, early in the morning. If I’m trying to solve a particularly difficult problem, I’ll come in on the weekend, when there’s less going on, and spend a day focusing on it. I read technology manuals and watch video tutorials late at night. During start-up, I think you have the choice of being productive or having a social life, and I’ve choosen being productive.”

11.

12_krissi_barr

Shrink Your Mental Deadlines
“If I think something is going to take me an hour, I give myself 40 minutes. By shrinking your mental deadlines, you work faster and with greater focus. I also schedule time every week on my calendar for quiet, concentrated PowerTime where I only work on my most important activities. A “Stop Doing” list is as important as a “To Do” list. A “To Do” list is easy, you just keep adding to it and the more you have on it, the more important you may feel. But “Stop Doing” is more difficult because you have to give up some things.”

12.

10_mike_cassidy

Always Save Time to Exercise
“With the exception of one or two days a year, I work out every single day. Fitting a workout into the work day reduces stress, keeps you healthy, and is great for getting “alone time” to work out business and personal problems. When someone asks for a non work-related meeting, see if they are up for doing the meeting while running or biking together. Work out at lunchtime and then eat at your desk.”

13.

11_scott_lang

Schedule Time to Focus on the Big Picture
“For me, a big part of productivity is being agile. I like to leave a lot of blocks in my day open. On an average day, I’m only 50 percent scheduled, though occasionally it gets as high as 80 percent. That’s imperative, because often something comes up out of nowhere. Recently, for example, an important new partner came to the office and unexpectedly brought the CEO. The team came to me and said, “Oh, my God; their CEO came. Do you have a window this afternoon?” I had a window. And at the end of the hour the CEO and I spent together, we’d identified new markets and positioned the company to be a global as well as domestic partner. If I have a free block and nothing presents itself, I catch up on industry reports, self-education, and big-picture thinking. In a packed schedule, those things can get neglected. They shouldn’t be.”

14.

14_douglas_merrill

Avoid Multitasking
“Don’t multitask. Multitasking is something we all do these days. The problem is our brains just aren’t cut out for it. When you multitask, you’re interfering with your brain’s ability to perform at max-capacity. Yes, you can walk and chew gum at the same time. You can fold laundry while talking to a friend on the phone. Clowns can ride a unicycle while juggling brightly colored balls. These are role tasks that don’t demand a lot of brain power. But in most cases, multitasking=lesstasking. When you make those shifts from one context to another, you risk dropping things from your short-term memory. Do one thing at a time, minimize context shifts, maximize brain power!”

15.

15_bob_compton

Review Your Productivity at the End of the Day
“The most difficult aspect of being a CEO is you driving your day, and not letting the day drive you. By looking through tasks each morning and resolving to allocate the time to concentrate on the CEO priorities, the actions only the CEO can take to move the company forward, you can keep your eye on moving the company forward. At the end of the day, I always checked whether I had taken action on my top three priorities. If the answer was “no,” I stayed in the office until I made progress on them.”

Masher of the Month :: February 2010

Stephanie McWilliams came on board with Mash during the recruitment and selection process for a top whisky brand sampling campaign at the end of last Summer and she really hasn’t looked back.

Hailing from Belfast - her natural charm and professionalism has seen her build a really solid relationship with fellow Brand Ambassadors, Managers and Clients alike.

headshot

Well done Stephanie - Happy Spending!!

Maddie’s Charity Cycle round India…Part 2

“The toughest day on the itinerary. 87kms in the desert, off roading and on big hill to finish.its been 38 degrees today.

We did 60 kms before lunch and then had a hill to finish the day, not just a hill, a mountain! Monkey mountain. Its a 3km stretch of climbing hair pin bends up a mountain - it was bloody tough but managed to make it to the top - this was partly because the mountain is swarming with unfriendly monkeys that want to pinch your water bottles.

Getting to the top has to be one of my most rewarding achievements and I cried all the way down with relief! Absolutely loved it and after today’s route know I can do anything. Camping again tonight in the mountains. Curry again….

26166_10150114704080655_693345654_11564645_5597159_n

Yesterday was tough, we all pushed it too much finishing 3rd for the day but was shaking all over by the end. Went to a school and handed out uniforms, pens and books. I sat with the kids and they thought my name was money either that or they just wanted me to give them some, wishful thinking.

We have experienced more boisterous kids, I have been slapped twice but we have taken to slamming on the breaks and running for them and they run off scared.

Scenery is unbelievable! The colours are fantastic. Its easy from here, 60km tomorrow and 40km on the last day.

Already filled one memory card so be prepared for the slideshow!


Masher of the Month - January

Our January Masher of the Month is Hannah Lord….Sheffield based but a real ‘nationwide’ Mash trouper.

A fantastic and consistently high standard of Mashing….

She has really excelled on the ongoing Lavazza campaign and now feels like the main challenge is “keeping the standard high”

Good work Hannah.

new-image