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Russian Standard Vodka Girls

Russian Standard Vodka is widely recognized in its homeland as a benchmark for excellence, therefore it is little surprise that their team turned to Mash Marketing to provide fantastic hostesses for their recent, exclusive members night.

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Look out for the Mash girls at the upcoming Russian Standard Vodka Originals Film Festival, in collaboration with Empire Magazine - which sees truly classic films playing in luxuriously decadent cinemas right across the country - kicking off with a VIP launch night in London on 31st August at the Everyman Cinema in Belsize Park.

Kiva Donations

As part of our social responsibility commitment, MASH Marketing has committed to providing a $50.00 donation to a third world entrepreneur, each and every time that we win a new promotional staffing activity with one of our partners. Our goal this year is to provide $15,000 in funding.

To join our lending team, or to learn more, please visit http://www.kiva.org/community/teams/view?team_id=9787

Here are three entrepreneurs we have just provided loans to courtesy of on going work with iris Experience;

1) Buzaniro Women’s Group, Uganda

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There is a fascinating story behind determined Musinguzi Alfred (leader of group) who was not afraid of diversity when he ventured into the business world ten years ago. This hardworking, married father of four children began his produce shop, dealing in general food crops like beans, maize flour, groundnuts (peanuts), peas and many other items in Kibaya, Kihihi.

Through acquiring loans from micro-finance institutions, Alfred was able to start up this side business alongside his agriculture to help him bring more income into the family. With this loan Alfred will be able to purchase more stock and be able to improve his earnings as he looks forward to live a self-sustaining life.

2) Kun Soklim, Cambodia

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Kun Soklim, 29, sells CDs, VCDs and refill gas from home, making US$5 each day in Kandal province. She is married and has two young children living at home to support. Her husband, Bou Soklim, is on the private staff of a local company. He makes approximately US$8 every day.

Kun would like a loan of US$1,000 to set up a grocery store so that her income will increase daily.

3) Azeem Mohammed Irfan’s Group, Pakistan

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Azeem, a resident of Lahore, famous for its historical places and its Punjabi foods, is the wife of Muhammad irfan and owns a small house of two rooms in which she has been living with her family for over 30 years.

A very caring lady, Azeem manages her domestic chores and takes care of her family very efficiently. Her husband operates a DVD selling business. He sells the veritable DVD and movie tapes. His variety in items helps him to approach more customers in his shop. He is very active in his work. He writes the demands of his customers in a notepad and arranges them on an urgent basis, which gives a nice impression to its customers. He has been doing this work for over 10 years.

Azeem is applying for a loan from Asasah to invest the capital in her husband’s business so he can purchase more DVDs and movie tapes and complete the order of his customers.

Emma get’s married!!

Our lovely account director Emma got married this weekend!
The wedding took place within the fantastic surroundings of Hartland Abbey, North Devon.
The sun was shining and temperatures were around 24c, the weather could not have been better.
After months of planning and preparation, the big day seemed to be everything that Emma hoped for and we all could not be happier for her!

Now the new Emma Maisey embarks on her honey moon touring Vietnam.
Congratulations Emma! Have a great time.

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Brits spend most time on social networks but email and portals survive

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Brits spend more time on social networks and blogs than any other online activity, according to a new survey by the UK Online Measurement Company (UKOM).

Internet users spent 65% more time online in April 2010 (884 million hours) than they did in April 2007 (536 million hours), and the way in which this time has been allocated across different sectors has changed dramatically.

One in every four and a half UK minutes online is accounted for by social networks & blogs, with the sector having grown to account for almost 23% of UK internet time (176 million hours).

Phil succeeds in the next marathon!

Our own co-founder Phil took part in the ING europe-marathon on Saturday the 15th of May 2010.
The race took place in the beautiful city of Luxembourg, starting in the financial district, leading through the historic old town and past the Grand Ducal Palace.

The marathon was named a “night run” as it started at 6pm on the Saturday.
At a distance of 21,0975KM, 8000 runners from all over the world took part, creating an incredible atmosphere filled with a dvierse range of people.

Phil finished the race with the fantastic time of 1hr46 - which was his own personal best.
Well done Phil!

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Twenty Things I’ve Learned After 40 Years Living and 10 Years Running an Agency

Data suggests that only 5% of businesses launched make it to the 10-year mark. This year, AgileCat crossed that threshold (polite golf applause, please!). More recently, yours truly reached the 40-year milestone (amazing with this hair, isn’t it?). So I thought why not share what I’ll call Madden’s 20 Lessons in Small Agency Ownership. Feel free to add your own!

1. Realize what you’re great at and do it all the time. Realize what you suck at and stop doing it completely (and put the right person in place to do it).

2. If you want to make a point that sticks, stop yelling. (Or keep yelling and look ridiculous.)

3. Work as hard on your presentations to your staff as you do on your presentations to prospects and clients.

4. Tell your clients when you screw up and how something could have been better. They already know you blew it, but just want to hear it from you.

5. Trust your instincts. You can interview a prospective employee or client 10 times, they can say and do all the right things, but if your Spidey sense is tingling, something is amiss.

6. Read Keith Ferrazzi’s “Never Eat Alone” and stop handing out your business card like a Vegas dealer.

7. One out of every 10 consultants will actually be a help to you. Finding that one is the toughest part. The right one probably asks all the questions you hate.

8. Do pro bono work for non-profit organizations that are trying hard to make the world a better place. You’ll get more out of it.

9. Don’t obsess about the financials (I can hear a million Wharton grads groan). You’ll get lost in them and forget what the hell your agency stands for in the first place. When I think about my score in golf, I completely tank. I apply that to everything.

10. Are you completely freaking out, nervous, worried and losing sleep over something about your business? Welcome to being alive. Now calm down, move on, and step up your game.

11. Call the head of an agency you compete with and invite him out for a beer. You’ll either a) really enjoy the person and learn a lot or b) hate him and enjoy crushing him in defeat.

12. Regarding No. 11, 99% of the time it will be “a.” You’ll talk about your family more than the work and it will become a regular thing.

13. You aren’t thanking people who work for you enough.

14. Did someone working for you just disagree with a decision you want to make? Good. Keep her around as long as possible.

15. RFPs are a complete waste of time. But it’s still fun to compete.

16. Throw parties at your office, no matter how humble or grand the space, for no reason at all. It’s all about the people in the room, good music, and not running out of booze or ice.

17. Put your f***ing BlackBerry/iPhone down when you’re meeting with me.

18. One personal five-minute call equals 12 impersonal e-mails back and forth. You also get to know someone much better that way.

19. Call the businesspeople you respect the most in your community. Buy them lunch and seek their advice. Sometimes the bigger the individual, the more generous they are with their time and advice. One good mentor is equal to 100 consultants.

20. Write personal notes thanking people you meet with and who are in your life. Besides death and taxes, the only other sure thing in life is that no matter who you are, it’s exciting to get a handwritten note.

The Facebook Effect

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Just who is the face behind Facebook? It’s the face of man who’s a savvy dealmaker, a confident businessman, and a brash leader - but it’s also the face of a man who’ll sob hysterically in the men’s bathroom after a meeting.

Meet Mark Zuckerberg, the coding wunderkind from Harvard who turned the concept of the annual booklet of incoming college freshmen into a game-changing digital empire. The Facebook CEO’s story is fraught with emotion, inspiration and determination - with a sprinkling of college geek humor.

In released excerpts from Fortune contributor David Kilpatrick’s soon-to-be-released book “The Facebook Effect,” Zuckerberg is a Harvard prodigy who shows moments of extreme maturity while creating the social networking juggernaut before being able to legally rent a car.

Kilpatrick, who had total access to his subject, portrays Zuckerberg akin to the Val Kilmer character in the 1985 teen classic movie “Real Genius.” Brash, confident with a propensity to wield a fencing foil about the room when he wanted to make a point, Zuckerberg is all ego and bravado in pajama pants.

Before the mega-corporations came calling, Zuckerberg lived in Palo Alto, Calif., with seven male friends in an environment that was more dorm than deluxe. There were parties, there was beer, there was college humor.

The house mascot was Tom Cruise, according to the excerpt. “Pretty soon the resident nerds were naming their computer servers after characters in Tom Cruise movies: “‘Where’s that script running?’ ‘It’s running on Maverick.’ ‘Well, run it instead on Iceman, I need Maverick to test this feature.’”

Zuckerberg and cohorts would insert lines from “Top Gun” into the burgeoning Facebook site. In a likely nod to Dave Chappelle he printed up a version of his business card with the title “CEO … b**tch.”

Yet Kilpatrick’s excerpts show a young man of amazing maturity and business acumen. Zuckerberg handles a private jet ride on a Gulfstream V with a hard-driving MTV executive with a combination of thrilled disbelief and the ability to hold his cards close to his chest.

Zuckerberg is also portrayed as a young man bound by ethics. In a key meeting with the venture capital firm Accel that would exponentially increase Facebook’s worth, Zuckerberg leaves the table and bursts into tears in the men’s room. He is in agony because he has already made a deal with Washington Post scion Donald Graham and does not want to renege on their honorable, but less profitable deal.

“Graham was disappointed, but he was also impressed. “I just thought to myself, ‘Wow, for 20 years old, that is impressive - he’s not calling to tell me he’s taking the other guy’s money. He’s calling me to talk it out.’ ” Graham knew that even his first offer was very high for a company so tiny and so young. “Mark, does the money matter to you?” Graham asked. Zuckerberg said it did. It could, he went on, be the one thing that could prevent Facebook from going into the red or having to borrow money. “Mark, I’ll release you from your moral dilemma,” said Graham. “Go ahead and take their money and develop the company, and all the best.” For Zuckerberg it was a huge relief. And it further increased his respect and admiration for Graham. (Zuckerberg eventually asked the publisher to take a seat on the Facebook board.)

Zuckerberg, now 26, now has a nearly $5 billion stake in Facebook.

“Unless I feel like I’m working on the most important problem I can help with, then I’m not going to feel good about how I’m spending my time,” he says. “And that’s what this company is.” The ultimate payday is not a priority. Changing the world is.”

US Projected Retirement Age Rises

US workers’ projected retirement age has risen over the past 15 years, with more than a third of people today saying they will retire after age 65, compared with 12% in 1995, according to a poll from Gallup. The research marks the first time Gallup has recorded more people saying they will retire after age 65 than before that age.

‘It seems that we are in tune with the US on this one. The UK Government and many of the workforce wants to let people work for later on in their lives. This makes real sense - all that knowledge is passed on and it’s a fact that working keeps people healthier both mentally and physically and gives them a sense of being part of the community and a feeling that they are contributing to society. Roll on the day when there is no retirement age at all, but merely not work ‘til you drop, but choose when to stop!’ Sarah Johnson, Divisional Director, Dylan* London.

Driven to Distraction

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I think of myself as wildly ambitious and unapologetically lazy. Though we’ve all heard about the good things that come from ambition, laziness gets a bad rap. That’s unfortunate. I can attribute a healthy chunk of my success to the positive returns of laziness. Laziness has the best ROI in the business.

Let’s start at the beginning. I launched my first real company, a Web design company called Spinfree, in 1996. It was a solo show: just me, a desk in my apartment, and some self-taught mediocre Web design skills. But it was all I needed. The jobs rolled in, and my clients were happy. I could pay the bills, stash away some savings, and work when and where I wanted.

But I wasn’t happy. Rather than building confidence, I was accumulating doubt. As my business expanded, I grew nervous and self-conscious. I began to feel as if my accomplishments weren’t enough, that I had to take things to “the next level.” I thought if I didn’t get there fast enough, I’d be bowled over by the competition.

When I bid on projects against larger design firms, I started saying “we” instead of “I” in an attempt to sound bigger. The proposals submitted by my rivals were long and shiny, so mine had to be longer and shinier. I even began badmouthing the competition — people I’d never met. That’s ugly.

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The thing is, I didn’t need to do any of these things. I thought I did, but I didn’t. I was inventing problems. I was making things hard on myself.

How did I figure this out? Laziness. I got tired and let down my guard and wound up learning something important about myself: I love work, just not hard work. I think hard work is overrated. My goal is to do less hard work. And what’s hard? Acting like someone else, writing elaborate proposals I don’t believe in, and flinging mud at the competition. That’s hard and horrible work.

So I put my laziness to work for me. Instead of long proposals, I wrote short ones. Instead of worrying about competitors, I ignored them. And here’s what happened: My company got more work. I found better clients. I slept better. I woke up better. I was happier. And, most of all, running a business became a lot easier.

Fifteen years later, this continues to be the most important lesson I’ve learned as an entrepreneur: Most of the stuff you agonize about just doesn’t matter. Truth is, things are pretty easy and straightforward — until you make them hard and complicated.

This is the ethos that drives what we do at 37signals, the company I co-founded in 1999. We make simple Web-based collaboration software for small businesses and groups. We have millions of users — and millions in profits — but we’re just 16 people. We don’t act any bigger or smaller. We don’t put on airs. We just are who we are.

We don’t worry much about what the competition is doing. We don’t worry about growing pains we don’t have yet. We don’t spend time on five-year plans and forecasts, because in my experience, they just don’t matter.

We invent software, not problems. Real problems will find you; you don’t need to invite fake ones to dinner.

Yet that’s precisely what many business owners do. I spend a lot of my time speaking with entrepreneurs and entrepreneurs-to-be. They e-mail me, call me at the office, hit me up on Twitter, or introduce themselves at conferences and events. And for the most part, they have one thing in common: They’re scared. Worried. Insecure. Just like I was.

It’s easy to see why. Conventional business wisdom breeds paranoia. If you don’t get big fast, you lose. If you don’t obsess about the competition, you will be crushed. If you don’t make long-term plans, you’ll be staggering in the dark.

Come on. Conventional wisdom is tired, upset, groggy, scared, and a pain in the ass to work with. It doesn’t have to be like this.

Instead of spending your time worrying about what could, might, or may happen, spend your time on what matters now. Are your customers thrilled with your service today? Is your inbox flooded with word-of-mouth referrals today? Do your employees love their jobs today? Can people find what they’re looking for on your website today? Be honest with yourself. If the answers aren’t satisfactory, then I’d suggest that you truly have something to worry about — no matter how beautiful and comprehensive your business plan is.

Tomorrow. Eventually. Next quarter. Next year. Five years from now. Exit strategy. Throw these words away. They don’t matter. Today is all you have in business. Tomorrow is just today again. Next week? Seven todays in a row. A month isn’t 30 days. It’s 30 todays.

I’m not suggesting you stop thinking about the future. I’m telling you to stop stressing about it. Go on, get lazy.

Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author of the book Rework, which was published in March. This is his first column for Inc.

15 Ways to Be More Productive

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Skip Meetings
Meetings are a waste of time unless you are closing a deal. There are so many ways to communicate in real time or asynchronously that any meeting you actually sit for should have a duration and set outcome before you agree to go

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Live by the “Two-Pizza” Rule
“Interaction should be constant, not crammed into meetings once a week. You just turn around in your chair and bounce an idea off one of the other 10 people in your office. Keep the floor plan open so people can talk to each other. As the company gets bigger, keep dividing it into smaller and smaller groups. Follow Jeff Bezos’s two-pizza rule: Project teams should be small enough to feed with two pizzas. At lunch, we don’t have meetings unless absolutely necessary. When I used to have meetings, though, this is how I would do it: There would be an agenda distributed before the meeting. Everybody would stand. At the beginning of the meeting, everyone would drink 16 ounces of water. We would discuss everything on the agenda, make all the decisions that needed to be made, and the meeting would be over when the first person had to go to the bathroom.”

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Answer the Phone
“Communication is key. I call the CEO or chairperson of every one of my major clients every day. I like the directness of phone conversations; you don’t miss things the way you do with e-mail. I also carry my cell phone around the building, and my employees do as well. We have a rule: I answer their calls and they answer my calls. Also, cut down on sleep. Why would you sleep when it’s time to live? Sleeping isn’t living. You sleep when you die. I get up at 3:30 every morning and I’m at the gym by 4. Then I ride 25 miles on my bike before breakfast. Being in shape is what gives me energy.”

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Organize Your Daily Interruptions
“My executive assistant, Haley Carroll, e-mails me a daily memo, which I read after I go home every night. It’s in four parts, and the first part is my next day’s schedule. Then comes a list of questions that cropped up during the day — maybe someone wants to know whether I have feedback on the new Hudson Yards Catering logo. She aggregates them so she doesn’t have to interrupt me repeatedly during office hours. I’ll respond to those right away. The third part of the e-mail is FYIs: information I don’t have to act on but might like to know. Maybe my mother called to make a reservation for her neighbor next week at Blue Smoke. Or there might be a change in my schedule. Finally, there is a section of longer-term reminders. I promised to write a blurb for a friend’s book. I want to plan a vacation, so I need to check on my kids’ school schedules. We started the memos only last year, and I don’t know how we managed without them. I care about the details. This way, I don’t worry that I’m missing anything.”

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Always Be Interviewing
“I used to think business was 50 percent having the right people. Now I think it’s 80 percent. The best way to be productive is to have a great team. So I spend more time than most CEOs on human resources. I carry a little notebook with the names of 35 or 40 people in the company, and every week I look at it to make sure I’m in touch with everyone. The top eight or 10 people I’m going to see automatically. But there are always 20 or 30 people who are up-and-comers or one or two levels down, and I wan them to know I’m paying attention. Once a quarter, I go through my list of contacts-a couple of thousand of them-to see if there’s anyone I should be reaching out to about a job. Intensive as all of this is, I ultimately save time, because I can delegate with confidence.”

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Hire for Flexibility
“Zipcar challenged us to think about how we could use a car on an hourly basis instead of a daily basis. I’d like to challenge business people to think about what they would do if they could have talent on demand. Hiring contractors is more cost-efficient than hiring people full-time and less time-consuming than doing it yourself because you can hire an expert for whatever task you need to accomplish.”

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Rank Items on Your To-Do List
“Make the next day’s “to do” list before you leave the office. Rate each item A, B, or C based on its importance, and work on A items first. The productiveness of any meeting depends on the advance thought given the agenda, and you should never leave a meeting without writing a follow-up list with each item assigned to one person. And go outside. All the big ideas are on the outside. You’ll never have a creative idea at your desk.”

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Use E-mail to Document
“When scheduling travel and social activities, I like to communicate plans through e-mail to both family and colleagues to keep an easy record of correspondence rather than relying on a possibly hurried conversation.”

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Use a Wiki to Capture Ideas
“A lot of productivity is capturing ideas. I use a wiki-it’s more valuable than e-mail for running a company-and I have a page for every person with whom I interact frequently.”

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Be Extra-Productive During Off-Hours
“I get almost as much done outside normal office hours as during them. I’ll interview people on Saturdays, late at night, early in the morning. If I’m trying to solve a particularly difficult problem, I’ll come in on the weekend, when there’s less going on, and spend a day focusing on it. I read technology manuals and watch video tutorials late at night. During start-up, I think you have the choice of being productive or having a social life, and I’ve choosen being productive.”

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Shrink Your Mental Deadlines
“If I think something is going to take me an hour, I give myself 40 minutes. By shrinking your mental deadlines, you work faster and with greater focus. I also schedule time every week on my calendar for quiet, concentrated PowerTime where I only work on my most important activities. A “Stop Doing” list is as important as a “To Do” list. A “To Do” list is easy, you just keep adding to it and the more you have on it, the more important you may feel. But “Stop Doing” is more difficult because you have to give up some things.”

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Always Save Time to Exercise
“With the exception of one or two days a year, I work out every single day. Fitting a workout into the work day reduces stress, keeps you healthy, and is great for getting “alone time” to work out business and personal problems. When someone asks for a non work-related meeting, see if they are up for doing the meeting while running or biking together. Work out at lunchtime and then eat at your desk.”

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Schedule Time to Focus on the Big Picture
“For me, a big part of productivity is being agile. I like to leave a lot of blocks in my day open. On an average day, I’m only 50 percent scheduled, though occasionally it gets as high as 80 percent. That’s imperative, because often something comes up out of nowhere. Recently, for example, an important new partner came to the office and unexpectedly brought the CEO. The team came to me and said, “Oh, my God; their CEO came. Do you have a window this afternoon?” I had a window. And at the end of the hour the CEO and I spent together, we’d identified new markets and positioned the company to be a global as well as domestic partner. If I have a free block and nothing presents itself, I catch up on industry reports, self-education, and big-picture thinking. In a packed schedule, those things can get neglected. They shouldn’t be.”

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Avoid Multitasking
“Don’t multitask. Multitasking is something we all do these days. The problem is our brains just aren’t cut out for it. When you multitask, you’re interfering with your brain’s ability to perform at max-capacity. Yes, you can walk and chew gum at the same time. You can fold laundry while talking to a friend on the phone. Clowns can ride a unicycle while juggling brightly colored balls. These are role tasks that don’t demand a lot of brain power. But in most cases, multitasking=lesstasking. When you make those shifts from one context to another, you risk dropping things from your short-term memory. Do one thing at a time, minimize context shifts, maximize brain power!”

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Review Your Productivity at the End of the Day
“The most difficult aspect of being a CEO is you driving your day, and not letting the day drive you. By looking through tasks each morning and resolving to allocate the time to concentrate on the CEO priorities, the actions only the CEO can take to move the company forward, you can keep your eye on moving the company forward. At the end of the day, I always checked whether I had taken action on my top three priorities. If the answer was “no,” I stayed in the office until I made progress on them.”