Our thoughts, advice and opinions on the
wonderful world of promotional staffing.

Mash Showcase

Promotional stafffing and implementation specialists
 
 
 

CALL FOR SUBMISSIONS : REMIX wants to love to love you, baby.

Are you a poet/novelist/songwriter? Maybe you’re in a band? What about a fashion designer? Are you a graphic artist? A filmmaker? A photographer?

Yes?  Keep reading.

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Are you emerging, fearless and enquiring?

Yes? Pull up a chair. Let’s talk.

REMIX is fascinated with the idea of adaptation: in how content transfers but also how forms and skills translate. Why do we, as practitioners, choose the mediums we do to tell the stories we tell?

REMIX is looking to bring together a creative team of exciting emerging practitioners who have asserted themselves as innovators in film, theatre, fashion, music and the digital arts but who have never created a piece of theatre before. We’ll collaborate and communicate, creating a live performance with an ensemble of actors.

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It doesn’t stop there. Each creative will be tasked with adapting the play into a bespoke adaptation for their own specialism. The REMIXes - the play in its five incarnations - will be launched at a live event on 29 and 30 April 2010 - alchemizing the theatre, visual art, virtual media, fashion, music and literary industries.

REMIX will steal all the best bits of all the mediums whilst leaving behind the constraints/rules. If Carlsberg made theatre…. It would be REMIX.

Where do you sign up?

If you want to play your part in creating 21st century multi-disciplinary performance for the iPod-listening, Vogue-reading, blog-writing, YouTube-watching generation then email Natalie Ibu : Artistic Director at natalieremix@googlemail.com by Friday 15 January.

In your email, detail

· Who you are and what you do.

· What you’ve done and what you want to do.

· What and who you like.

· Attach an up to date CV and portfolio.

· Include details of where and when we can see you doing your thing - whatever it may be.
… And we’ll take it from there.

Fiona Ryan on The Bill!

We love to showcase our Mashers out there in the field and our latest under the bright lights is the one and only Fiona Ryan.

Fiona came to Mash prominence as part of the very successful Discover Jameson team which delivered ‘one of the best sampling campaigns ever seen in the on-trade industry’.

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Fiona will be appearing on ITV1’s THE BILL, this Thursday (14th) at 9pm. She is playing Janine Clark, the guest lead of the episode.

Here’s a link to The Bill’s website where you can view a few clips from the episode;

http://www.thebill.com/casefiles/episodes/item_500125_vo_1_case_held-responsible-.htm#billAnchor

Well done and good luck Fiona!

Mashing up the Superjam

Last Sunday, Mash ran their first Superjam party in Brixton. There were scones, laughs and tunes aplenty with everyone thoroughly enjoying themselves and going home knowing they had taken part in something truly special and meaningful.

Fraser Doherty, the teenage entrepreneur behind the hugely successful start up Superjam, had a vision: A world in which he hosted the most amazing tea parties for the elderly in his native Edinburgh.

Egged on by his Gran, who used to take cream teas to house bound elderly residents in her area, Fraser decided to act:

‘I was inspired to get involved in entertaining housebound elderly people by my Gran. When she originally made jam, she would make jam and scones and cakes and take them to all the elderly people in her area. These were people who didn’t ever get out of their homes and rarely had visitors, so my Gran would take my brother and I with her and we would play our musical instruments or share stories with them to brighten up their day”

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As an astute business man and purveyor of fine jam, Fraser had a great base from which to launch the Superjam tea parties.

He rang round a few of his favourite business partners to get their support. With their help, the parties started to take place. Since April 2008, he has run well over 100 events, with up to 500 guests at each, all over Scotland, England and Wales.

Now offering live music, dancing and, of course, SuperJam and scones, the tea parties have gone far to improve the lives of the elderly that participate.

The guests have a wonderful afternoon every time, and are grateful for the invite. One guest even said that it made him ‘feel like a person again’, since he had made such a great new group of friends.

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Fraser soon realised that the tea parties were very popular, and had real potential. He decided to call in a favour with his buddies over at Mash.

The idea was to work in partnership, utilising each parties strengths - Superjam providing the jam, Mash coordinating the next event.

The aim is to get the right partners on board, and roll these tea parties out, nationwide. We are full of ideas, and open to suggestions - why not come down and get involved at the next party?

Ideally, by 2010, we want to be hitting six cities, once a month, with a total of 72 tea parties throughout the year.

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We are sure you’ll agree, these tea parties are a great idea. As clichéd as it sounds, you don’t often get an opportunity in your working day to give something back.

At the Superjam tea parties, we aim to:

Put on a spread - tea, scones, cakes
Get active - music and dancing
Build friendships - swap recipes AND home baked goodies
Learn something new - knitting and bridge

At the next Superjam tea party, 200 guests are expected.

Get involved - for more information please contact Emma Massie-Taylor on 0207 939 7670 or emmamt@mashmarketing.co.uk

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We’d also like to make special mention of the band who played for us all at the Superjam party last Sunday. The fantastic Gabby Young & Other Animals had played until 4am at the Wiltshire Jazz festival that morning but arrived with a real desire to get involved and appreciate what the event was all about. They went down an absolute storm with some beautifully harmonic and haunting melodies and ensembles. A real treat.

Please do look them up as they are well worth going to see live.

For more info on the band please go to www.mypsace.com/gabbyyoung or email: gabbyyoung@gmail.com

Building your portfolio…

Whether you are an aspiring model or just keen to break in to promotions and make the absolute most of the opportunity  - there is one standard necessity to ensuring as strong a footing in the industry as possible - a solid and versatile photo portfolio.

The promotional marketing and modelling industries are certainly aesthetic but, as has always been our mantra at Mash, the key is combining this great ‘look’ with a fantastically vivacious and engaging personality. One simply does not work without the other……a bit like fish without chips…….salt without vinegar…..the rock without the roll!!

We thought we would impart a few tips as to how to make the most of your photos and maximise their impact when you send in a fresh application for promotional/modelling work or even just update your details with us.

“You don’t get a second chance to make a first impression”

There are distinctly different areas of specialism within promotions and here we’ll explore how a photo can support your application or profile with the different jobs in mind.

General Promotional Work

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This is a fantastic photograph as it encapsulates energy and charisma and in such a natural and effusive way. A client would be more than interested in this as a profile as it indicates the kind of smiling energy that makes all the difference within promotions.

Fashion/Costume Work

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Again, the photographer has captured a natural energy and look that combine well to really help emphasise the importance of the clothes in this photograph. If fashion modelling is a route you want to explore then the key to the photographs in your profile is to clearly show how comfortable you are in different varieties of clothing and surroundings.

Modelling Work

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Some campaigns require a distinctly ‘professional’ model look and if this is a route you want to go down then you need to ensure the photograph really captures your look and energy but retains that ‘natural’ element that is so key.

Keen to take the next step?

Special Discount for Mashers..

The photographs above were kindly provided by Elizabeth Corps (pictured) and Richard Allen who have combined forces to launch a company called Declare. The aim of Declare is to hold regular ‘tailor-made’ photo and make-up portfolio sessions with new and existing promotional staff.

Elizabeth is a qualified hair and make-up artist and works alongside Richard Allen (photographer) to look and style to cater for each individual client - promising knowledge, flair and expertise from both sides of the camera.

They are currently booking up 3 hour portfolio sessions in Central London initially and have offered a 20% discount to all registered Mashers for an upcoming session. The reduced rate of £200.00 per person covers a full hair and make-up session, detailed consultation with Richard the photographer, and a tailor-made photo session. You will be able to take all photos away with you on disc.

Please contact Elizabeth Corps on 07813 040 290 or Greg in the Mash office on 0207 939 7670 for more information.

Please remember to quote Promotional Code: MASH09 when calling.

Please have a look at the following link for an idea of the kind of work they have done and could do for you….

http://www.elizabethclare.co.uk/declare-gallery.html

“Potentials”

Only 1 week until……

The World Premiere of ‘Potentials‘ by Dominic Mitchell - Winner of Papatango’s new writing competition.

Directed by seasoned Masher MATT ROBERTS who starred as one of our Bad Chefs in the recent School Foods Trust Campaign :: The Get Real Fast Food Show

“Potentials” is a raucous black comedy about the nature of success and the extreme measures some people will go to achieve it.

In just over an hour Benny Elliot will be thirty years old. He is a talented, yet failing musician, a loyal friend and a frustrated employee of HMV. His old university friends Max, Frank and Karen are coming over to celebrate his birthday and ensure Benny achieves his ultimate potential.

Award winning playwright Dominic Mitchell’s Potentials opens at the Tristan Bates Theatre in the heart of London’s West End on 5 May 2009 running for 3 weeks until 23 May.

Potentials was chosen as the winning play from over 100 entries in the PapaTango and Tristan Bates New Writing Competition, selected by a panel of judges comprising of industry professionals:

Jeremy Kingston (Times critic), Ruth Carney (Associate Director Sheffield Theatres), Charlie Westenra (Kiss of the Spider Woman) & Don McCamphill(Wayfarer, BBC)

Potentials is produced by award winning theatre ensemble PapaTango, who are dedicated to new writing. With a growing acclaim from prominent figures in the industry, PapaTango’s recent followers have said:

“A great piece of theatre” Steven Berkoff.

“Riveting performances… Powerfully directed” Jeremy Kingston.

Please go along and support a fellow Masher.

Visit www.tristanbatestheatre.co.uk for more info and tickets

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I will kiss and beat thee all over…

We are more than comfortable with the fact that we are often our staff’s’ bit on the side’ for work as it usually means that we are able to call on some incredibly creative talents and energies to really implement fantastic campaigns for us.

The Mashers are one mightily talented bunch of people and we would like to share this opportunity with you all to showcase all those many hidden and often amazing skills!

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We kick off by featuring a recent Masher of the Month, Miss Natalie Macaluso who, as well as being a top Masher, is the Creative Producer for The Looking Glass House.

Looking Glass House is a theatre company who aim to smudge the lines between reality and fantasy, where the audience will be transported to somewhere magical and provocative, incendiary and enchanting and without knowing how it came to pass. Their latest production is coming up soon…..

THE ROVER by Aphra Behn

Venice. Carnival! Social order is turned on its head. Masters become servants and servants their masters; identities hide behind masks; fantasies become deliciously real…
Looking Glass House is producing The Rover at Southwark Playhouse in July 2009 (Jul 1st - 18th). The company is being mentored by the Producer at the Old Vic Theatre headed by Kevin Spacey and will receive regular features in The Times2 supplement. Set in the Venetian Carnevale you will be led through passageways and misty canals on a journey of seduction and revenge.

For more information and to purchase tickets please go to www.lookingglasshouse.co.uk

Join us at the start of this journey at the Launch Party 14th May at Roxy Bar and Screen, for a memorable evening of glamour and decadence.
http://www.lookingglasshouse.co.uk/index_files/Page411.htm

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